Weeks 1–2 · Who exactly
Narrowing from everyone to a specific, reachable group.
The programs, in detail
Four sprints of 6 to 12 weeks. Each one ends with something real: a test, ten customers, a new price, a working week.
Program 01 · Before you build
Validate the idea
Most first products solve a problem nobody pays to fix. In six weeks you'll talk to twenty potential buyers, run a small test with real money on the line, and come out with either a sharper idea or the clarity to drop it — which is also a win.
Weeks 3–4 · Twenty conversations
Interviews that surface problems instead of polite encouragement.
Weeks 5–6 · A real test
A landing page, an offer and an attempt to take money.
Weeks 1–2 · The list
A hundred specific names, not a vague market.
Weeks 3–4 · The message
Outreach that gets replies, tested and iterated weekly.
Weeks 5–6 · The call
Discovery calls that qualify instead of pitching.
Weeks 7–8 · The close
A pilot offer, priced and scoped so it's easy to accept.
Program 02 · From zero to ten
First customers
Getting the first ten customers is manual, uncomfortable and completely learnable. We build a target list, write outreach that gets replies, practice the call until it stops sounding like a pitch, and design a pilot small enough to say yes to.
Program 03 · Charge what it's worth
Pricing & offers
Almost every founder we meet is underpriced, usually because pricing was set once, nervously, at the beginning. We rebuild the offer around outcomes, test a higher number with new customers first, and write the script for telling existing ones.
Weeks 1–2 · What they buy
The outcome customers actually pay for, in their words.
Weeks 3–4 · Packaging
Two or three clear options instead of one confusing menu.
Weeks 5–6 · The increase
Testing a new price and handling the conversations.
Weeks 1–3 · Where time goes
Two weeks of honest tracking, sorted by what only you can do.
Weeks 4–6 · Write it down
Simple checklists for the things you repeat.
Weeks 7–9 · The first hire
Scope, budget, where to look and how to try someone out.
Weeks 10–12 · The rhythm
A weekly operating cadence you can hold without heroics.
Program 04 · Get out of the weeds
Systems & first hires
The business stalls when everything routes through the founder. We map where your hours go, write down the repeatable parts, and plan a first hire or contractor with a clear scope — so growth stops being limited by your calendar.
What's actually blocking the business?
Twenty-five minutes to find out, and an honest view on whether mentoring helps. Free.